Highly specific queries with low volume are given a 0 rating, everything else is scaled on a 1-100 scale, depending on its popularity in relation to all other searches Google makes a selection of popular search terms.What it shows is the relative popularity of that term in comparison with all searches for that area and date range. This means that the interface doesn’t give you an indication of search volume, although that may correspond with an increase in search traffic for a popular term. Trends shows the relative popularity of search topics in Google. George Deeb is a Partner at Red Rocket Ventures and author of 101 Startup Lessons-An Entrepreneur's Handbook. If you are losing market share, you may not realize it now, but you have a pretty big problem on your hands, that you will need to fix asap. Use this data to help you plan your month-by-month budgets, for any seasonality in your industry, and to compare how your business is trending versus the industry overall. Hopefully, you now have a new tool that can help you with instantaneous market research and trends on your industry. You get the point-make sure you are comparing data on an apples-for-apples basis. And, if you are going to map to sales, you may need to adjust the analysis for your sales cycle (e.g., April traffic growth with a three month sales cycle will drive July sales growth). So, instead of mapping Google Trends data to sales or transaction data in the same month, map it to leads captured. But, that is most likely not the case for more expensive B2B products or services, that have a longer sales cycle, especially if they are converted offline. That may be the case for low ticket consumer products. And, the above example assumes you have an immediate conversion of website traffic into sales in the same month. Maybe you have a bottleneck there, with poor search engine optimization, and you are not getting your fair share of the overall internet searches (so, fix that!). Your website traffic growth, may or may not be in synch with Google Trends. Remember, Google Trends is simply traffic data from Google. your industry’s performance in a click of a button. There has never been an easier way to benchmark your performance vs. And, he thought everything was fine with his business, until we layered on the 20% industry growth from the Google Trends data! It was a very sobering moment for my client, as his mood changed from "great, we are growing", to "oh crap, we are losing material market share" in the snap of a finger. I met a company that was really pleased with their 10% month-over-month revenue growth. This data is especially helpful in this following scenario. It turned out that in a world post COVID, the internet dealers like Restaurant Furniture Plus, were taking share away from the offline brick-and-mortar dealers, many of which were closed during this period, which helps to explain this trend. In other words, it was increasing its market share, taking volume away from its competitors, which obviously made their team ecstatic. But, when you layered in the fact the industry growth was only 78%, that means that Restaurant Furniture Plus was actually growing 50% faster than the industry was growing. So, yes when you look at its revenue data in isolation, without Google Trends data, the team was obviously happy with the 128% growth. As I compare that to data from Restaurant Furniture Plus, its revenues in May were up 128% over April.
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